• Fine Art Prints - Calibration

    Prints are viewed in reflected-light. Therefore, when post-processing, the backlit monitor needs to be matched as closely as possible when it comes to black point, whitepoint, color space, and color relationship. When printing, colors that are 'out of gamut,' i.e. that can be reproduced by a properly calibrated screen, but cannot be accurately matched by the ink-mixture within the printer, must be handled, and - photographic prints being viewed in reflected light - the light quality (daylight, tungsten, fluorescent, etc...) has to be accounted for. This is why a photo post-processed for print looks very different (on a monitor) than one post-processed for social media/computer use...
  • What is Fine Art?

    Historically called the visual arts, Fine Art is made by artists, exhibited in art galleries and museums, and purchased by art-lovers with deep pockets at auctions at major art houses like Sotheby's and Christie's. Fine art takes many formats including paintings, sculptures, drawings, prints and lithographs, photography and installation art. Starting in the 20th century, due to electronic advances, fine art came to include sound art and digital and video art and is considered to be ephemeral and conceptual in nature. [...]